Joanna Goddard
646.281.3437
hellojoannagoddard@gmail.com
Print Magazines, Writing:
Glamour Magazine
"The Sex Thing I Do Best," November 2009. (See a PDF here.)
"Hey, It's OK," (contributed ideas for this popular recurring page), January, February and March 2009.
New York Magazine
"Heaven, with Hangers," (Six New Yorkers' jaw-dropping closets), August 25, 2008.
"Working the Squeeze," (Clever kids' lemonade stands in New York City), July 14, 2008.
"The Very Leggy Summer," (The best shorts for men and women), June 9, 2008. (See a PDF here.)
"Not Just a Pretty Vase," (Unusual vessels for flowers), May 25, 2008.
"Wii Love to Eat: Competitive Gluttony Goes Virtual," (A new video game about competitive eating), May 4, 2008.
"Six Hundred Big Ones: Eighteen Ways to Blow Your Tax Refund," May 4, 2008.
"One is the Loveliest Color," (New Yorkers who dress exclusively in one color), February 18, 2008. (See a PDF here.) This story was also reprinted in Marie Claire Australia and Marie Claire Hong Kong.
Budget Travel Magazine
"The Secrets to Happy House Swapping," October 2008. (I also appeared on CNN to talk about this story on October 2, 2008.)
Cookie Magazine
"DIY First-Words Book," June/July 2009. (See a PDF here.)
"One Last Hurrah," (travel story about romantic babymoons), September 2008. (See a PDF here.)
Elle Magazine
"The Pictures You Have to Take In," July 2008.
"Lilly McElroy," May 2008.
Print Magazines, Editing:
Bene Magazine
From 2005 to 2007, I was the editor-in-chief of Bene Magazine, a national quarterly about Italian life and style. We published five issues, which covered food, wine, fashion, art, design, travel and lifestyle. Bene was named one of the 30 most notable magazine launches of 2006 by Mr. Magazine, and was awarded the 2007 Folio Eddie Silver Medal for "best travel issue." See excerpts from articles about exploring Ponza by moped, drinking wine right from the vineyards, stinky cheeses, cured meats, ten ways to dress like an Italian, a wine-addled love story, perfect suits for dinner, summer treats, the original mama's boys, fall sweaters and a museum curator who loves paperclips.
Topic Magazine
From 2003 to 2006, I was a senior contributing editor to Topic, a quarterly independent magazine about the adventure of living. I scouted and interviewed many "real-life" contributors, including a fox hunter, white-collar criminal and former jewelry thief. I also conceived and planned a major fund-raising comedy event, featuring comedians David Cross, Andy Borowitz and Jonathan Ames.
Blogs:
Cup of Jo
Cup of Jo, my award-winning daily blog, covers fashion, design, weddings, photography and lifestyle. The blog enjoys a strong female following, with more than 125,000,000 page views per month, and more than 27,000 Google Reader subscribers. Cup of Jo was also named a 2009 "Blog of Note" by Blogger.com, and I was honored to be named one of the 10 Most Influential Personal Style Bloggers by Fashionista in May 2010.
Glamour Magazine
Smitten, August 2008 to June 2010. In the fall of 2008, I launched Smitten, Glamour Magazine's popular daily relationships blog. Through my daily blogging and outreach, I quickly built a huge, devoted female readership and exceeded all goals and expectations. During its first year, Smitten was named a 2008 MIN finalist for "Best of the Web: Consumer Blog." From August 2008 to August 2009, I blogged six times a day about sex, love and life; from August 2009 to June 2010, I blogged three times a day and also contributed daily to Glamour's new weddings blog, Save the Date. Glamour was thrilled to get the top honor at the 2010 National Magazine Awards, winning in a new category called Magazine of the Year that recognizes both print and digital efforts. You can read my posts here.
Cookie Magazine
House tour series, May 2007 to October 2009. I scouted and wrote a popular series of family house tours.
Nesting blog posts, May 2007 to October 2009. I wrote two posts about family home decor every week.
Marie Claire
"My Parisian Romance," (essay), January 17, 2008.
Branding/Advertising:
Huggies
As a branding effort for Huggies Little Movers Diapers, I blog weekly about all things baby for Highchair Critics, a website produced by Edelman Digital.
Flamingo International
In January 2010, I became a youth expert for Flamingo-International, a global qualitative research and strategic marketing consultancy with offices in London, San Francisco, Singapore, Tokyo and New York. Youth experts consult on trends and branding, by taking part in online groups, bespoke brand panels, blogging and ethnography.
Yves Saint Laurent
In November 2009, as a branding effort for YSL's new Parisienne perfume, I scouted and blogged about the best Parisian food and style in the United States. Along with four other magazine writers and photographers, I traveled to Miami, Los Angeles, Chicago and New York. The project was produced by Sub Rosa. Visit the Yves Saint Laurent Parisienne blog, and find my posts here.
Unilever
From May 2007 to January 2010, I ran an internal women's trends website for Unilever's Rexona deodorant, produced by Lowe Creative Counsel. As the site editor, I scouted, hired and managed 50 creative female contributors from over 15 countries, assigned weekly topics, and wrote and edited posts on women's trends and style.
Copyright 2009 Joanna Goddard. All rights reserved.
Joanna Goddard
646.281.3437
hellojoannagoddard@gmail.com