A Cup of Jo
- My daily blog, A Cup of Jo, covers fashion, design, weddings, babies and motherhood, and lifestyle. The blog enjoys a devoted and enthusiastic female following, with more than 4 million page views per month, and almost 1 million absolute unique visitors per month; and I have 30,000 Twitter followers. Forbes named A Cup of Jo one of the "Top 100 Websites for Women" and one of the "Top 10 Lifestyle Websites for Women" in 2011; Babble named A Cup of Jo one of the "50 Best Design Blogs for Moms." Fashionista named me one of the "10 Most Influential Personal Style Bloggers," and Refinery 29 described me as "the Queen of the Blogosphere." Lucky Magazine described A Cup of Jo as "the blog read by the entire fashion and beauty industry."
Conde Nast Traveler
- CondeNastTraveler.com, November 2011 to present. Conde Nast Traveler's newly relaunched website receives 8 million page views per month--and is rapidly growing every day. One of the original travel bloggers, I cover the intersection of travel, lifestyle and design--including romantic getaways and honeymoons, what to pack, winter escapes and boutique hotels. Conde Nast Traveler's readers are high-earning, discerning individuals who love to travel and discover new places. An essential resource for those planning trips or looking for travel inspiration, the site features destination guides, travel news, and, of course, daily escape fantasies.
Smitten, August 2008 to June 2010. In the fall of 2008, I launched Smitten, Glamour Magazine's wildly popular daily relationships blog. Through daily blogging and outreach, I quickly built an enormous female readership and hugely exceeded all goals and expectations. From August 2008 to June 2010, I blogged multiple times daily about relationships and women's lifestyle, created a positive, upbeat tone, and developed groundbreaking post series, including "My Most Awkward Sexual Experience," "True Reader Confessions," "Girl Pretty vs. Guy Pretty," and many more. I also helped launch Glamour's new weddings blog, Save the Date. Smitten was named a 2008 MIN finalist for "Best of the Web: Consumer Blog," and Glamour was thrilled to get the top honor at the 2010 National Magazine Awards, winning in a new category called Magazine of the Year that recognizes both print and digital efforts. You can read my posts here.
- House tour series, May 2007 to October 2009. I scouted and wrote a popular series of family house tours, which appeared on the website of the award-winning Conde Nast magazine for stylish moms.
Nesting blog posts, May 2007 to October 2009. I wrote two posts about family home decor every week.
Branding & Advertising
- From November 2010 to October 2011, I was the Babies & Kids Editor for Beso.com, a popular product discovery site. Each month, I developed shopping stories and curated items. I also consulted on site usability, reader experience, contests and promotions, and baby and kids trends.
In January 2010, I was selected to be a youth expert for Flamingo-International, a global qualitative research and strategic marketing consultancy with offices in London, San Francisco, Singapore, Tokyo and New York. Youth experts consult on trends and branding, by taking part in online groups, Skype interviews, bespoke brand panels and internal blogging.
Yves Saint Laurent
In November 2009, as a branding effort for YSL's new Parisienne perfume, I scouted and blogged about the best Parisian style in the United States. Along with four other magazine writers and photographers, I traveled for 10 days around Miami, Los Angeles, Chicago and New York and produced all original content. The project was produced by Sub Rosa. The posts appeared on a YSL microsite; here's an example of the types of posts.
From May 2007 to December 2009, I ran and edited an internal women's trends website for Unilever, produced by
Lowe Creative Counsel. As the site editor, I scouted and managed 50 creative female contributors from over 15 countries, assigned weekly topics, and wrote and edited posts on cutting-edge women's trends and style.
Print Magazines, Writing
New York Magazine
"Heaven, with Hangers," (Six New Yorkers' jaw-dropping closets), August 25, 2008.
"Working the Squeeze," (Clever kids' lemonade stands in New York City), July 14, 2008.
"The Very Leggy Summer," (The best shorts for men and women), June 9, 2008. (Download a PDF)
"Not Just a Pretty Vase," (Unusual vessels for flowers), May 25, 2008.
"Wii Love to Eat: Competitive Gluttony Goes Virtual," (A new video game about competitive eating), May 4, 2008.
"Six Hundred Big Ones: Eighteen Ways to Blow Your Tax Refund," May 4, 2008.
"One is the Loveliest Color," (New Yorkers who dress exclusively in one color), February 18, 2008. (Download a PDF) This story was also reprinted in Marie Claire Australia and Marie Claire Hong Kong.
Budget Travel Magazine
- "DIY First-Words Book," June/July 2009. (Download a PDF)
"One Last Hurrah," (a travel story about romantic babymoons), September 2008. (Download a PDF)
"The Pictures You Have to Take In," July 2008.
- "Lilly McElroy," May 2008.
Print Magazines, Editing
From 2005 to 2007, I was the editor-in-chief of Bene Magazine, a national quarterly about Italian life and style. We published five issues, which covered food, wine, fashion, art, design, travel and lifestyle. Bene was named one of the 30 most notable magazine launches of 2006 by Mr. Magazine, and was awarded the 2007 Folio Eddie Silver Medal for "best travel issue." My favorite articles included those about exploring offbeat islands by moped, stinky cheeses and cured meats, ten ways to dress like an Italian, honest-to-goodness mama's boys and a museum curator who loved paperclips.
From 2003 to 2006, I was a senior contributing editor to Topic, a quarterly independent magazine about the adventure of living. I scouted and interviewed many "real-life" contributors, including a fox hunter, white-collar criminal and former jewelry thief. I also conceived and planned a major fund-raising comedy event, featuring comedians David Cross, Andy Borowitz and Jonathan Ames.